Digital Marketing Resources

Google Business Tools

How to add a user to your Google My Business

  1. On your computer, sign in to Business Profile Manager.
    • If you have multiple locations, open the location you’d like to manage.
  2. In the menu on the left, click Users.
  3. At the top right, click Invite new users.
  4. Enter the name or email address of the user you’d like to add.
  5. To select the user’s role, click Choose a role and then Owner or Manager.
  6. Click Invite. Invitees will have the option to accept the invitation and immediately become users.

Click here to view the most updated version of this topic from Google Business Profile Help

Before you send an invitation, make sure the user you want to invite has a Google account. Only email addresses with Google accounts can be invited.

  1. Sign in to Studio Content Manager.
  2. From the left menu, click Settings.
  3. Click Permissions. This page shows a list of users who have Content Manager access and what role is assigned to them.
  4. Click INVITE.
  5. In the Email field, enter the email address of the user you want to invite.
  6. In the Access field, select the role you want the invited user to have. Learn more about roles.
  7. Click DONE.
  8. Back on the Permissions page, click SAVE to send the invitation.
    • Keep in mind, invitations expire after 30 days.

Confirm an invitation was sent

Once the invitation is sent, a confirmation message will appear at the bottom of the Permissions page. You can also go back later and confirm whether you sent an invitation from the Permissions page:

  1. Click Select filter.
  2. Select Keyword.
  3. Enter the invited user’s email address.
  4. Click APPLY.
  5. Check that the Invited icon shows next to their email address.
    • If there’s an Invited icon, it means you sent the invitation successfully. Now the person needs to accept the invitation using the link in their email.
    • If there isn’t an Invited icon, it means the person has already accepted the invitation and can now manage content.
    • If their email address isn’t listed, it likely means the invitation was not successfully sent. Confirm you have the correct email address and resend the invitation.

How to add a user to Google Analytics

You can add as many users as you need. To add a new user to an account/property/view:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the desired account/property/view.
  3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.
  4. In the Account permissions list, click +, then click Add users.
  5. Enter the email address for the user’s Google Account.
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want. Learn more about permissions.
  8. Click Add.

Click here to view the most updated version of this topic from Google Analytics Help

How to add a user to Google Tag Manager

  1. Sign in to your Google Tag Manager account.
  2. Click Admin.
  3. In the Account column, select User Management.
  4. Click Add +.
  5. Select Add new users.
  6. Enter one or more email addresses.
  7. Set Account Permissions. User is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.
  8. Optional: Set Container Permissions for each container that you would like the user to have access to.
  9. Click Invite. Each invited user will receive an invitation to use the container.

Click here to view the most updated version of this topic from Google Tag Manager Help

How to add users to Google Search Console

You must be a property owner (or an owner of a parent property) to add or remove another user.

To add a new user or delegated owner

  1. Sign in to your Google Search Console Account.
  2. Choose a property in Search Console.
  3. Click the Settings icon Settings in the navigation pane.
  4. Click Users & permissions.
  5. Click Add user
    • Enter the Google Account name (email) of the new user. Users must have a Google Account, and email groups cannot be added as a user or owner.
    • Choose the permission level (role) to grant the user.
    • Save your changes.

Click here to view the most updated version of this topic from Google Search Console Help

Facebook Business Tools

How to create a Facebook Business Manager Account

Before you begin

Make sure that you have a personal Facebook account to confirm your identity.

To create a Business Manager:

  1. Go to business.facebook.com/overview.
  2. Click Create Account.
  3. Enter a name for your business, your name, and work email address and click Next.
  4. Enter your business details and click Submit.
  5. Click the link you received on your email to confirm your account.


Click here to view the most updated version of this topic from Facebook Business Help Center.

How to add a Facebook Page to your Business Manager Account

Before you begin

  • You must be an admin in the Business Manager.
  • You must also have been an admin on the Page for more than 7 days.
  • The Page you’re trying to add can’t be owned by another person or business. Each Page can only be owned by one business. If you want to add a Page you don’t own, the Page’s owner can transfer ownership of the Page to you.


To add a Page to your Business Manager:

  1. Go to Business Settings. It looks like a gear icon in your sidebar.
  2. In the Business Assets section, click Accounts. Then, click Pages.
  3. Click Add in the dropdown menu.
  4. Select Add a Page.
  5. Enter the Facebook Page name or URL.
  6. Click Add Page. You should see your Page on the next screen. From here you can add people to manage this Page.


Click here to view the most updated version of this topic from Facebook Business Help Center.

How to create a Facebook Ads Account

Before you begin

You must have a Business Manager account.

To create an Ad Account on Business Manager

  1. When on your Business Manager Home page, click on Go to Business Settings.
  2. Click on the Add dropdown.
  3. Click Create New Ad Account.
  4. Insert the details for your new Ad Account.
    Note: Pay attention to the time zone and currency you want to be used for your account as you cannot edit this in the future.
  5. Select whether you are creating this Ad Account for your business, or to advertise on behalf of another business. Click Create.
  6. You will now be prompted to assign people to your Ad Account, for now, you will only add yourself.
  7. Your ad account has been created! If you don’t have a Payment Method set up, you will want to do it now. Click on Add Payment Info.
  8. Make sure your ‘Location and Currency’ is correct, you can fill up your ‘Business and Tax Info (optional), choose your preferred payment method, then click on Next.
  9. Input your credit/debit card details and click Save.
  10. After successfully adding your credit card details, you can now input your business address details. Click Save.


Checking Your Facebook Payment Settings

  1. Go to your Facebook Ad Account Settings, under Business Payments, click on Open Payment Settings.
  2. Check if Payment Method is showing the correct details, if it is blank – you may have to add it again as you did in Step #8 above.
  3. That’s it! If you now go to your Business Manager Home page you should now be able to see your new Facebook Ad Account.


Click here to view the most updated version of this topic from Facebook Business Help Center.

How to add a Facebook Ads Account to your Business Manager

Before you begin

You can’t add an ad account to a Business Manager if:

  • The ad account you’re trying to add has already been added by another business. An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account.
  • You have already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in
    Business Manager or you can request access to another ad account.
  • You’ve reached your ad account limit for adding new ad accounts to your business.
  • The ad account is a prepaid ad account. Prepaid ad accounts can be added to Business Managers only if they’re from certain locations.


Add an ad account in Business Manager

Steps to add an ad account in Business Manager:

  1. Go to Business Settings.
  2. Click Accounts from the left side menu. Then, click Ad Accounts.
  3. Click the blue Add dropdown menu.
  4. Choose one of the 3 options: Add an Ad Account, Request Access to an Ad Account or Create a new ad account.
  5. If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID.
  6. Follow the prompts to select people and access levels.

Click here to view the most updated version of this topic from the Facebook Business Help Center.