DIGITAL IQ : THE SMARTER WAY TO SUCCEED

6 Steps to Business Website Building

Creating a business website is an opportunity to display products and services, establish credibility, and acquire leads. Follow these six essential steps, from determining your website’s purpose to publishing and testing, to ensure an effective online presence that stands out amidst the digital crowd.

How Chatbots can Help Your Business Grow

Unleash the power of AI-driven chatbots for business growth! Discover how this innovative technology can streamline customer service, increase engagement, boost sales, and enhance overall efficiency in our comprehensive guide.

6 Reasons Why Businesses Should Invest in Voice Search Optimization

Unlock the full potential of your digital presence by investing in Voice Search Optimization (VSO). This blog post elaborates on the advantages of VSO, including enhancing customer reach, saving time, generating more leads, and keeping your business ahead in the ever-evolving digital landscape.

Mobile Marketing: 7 Best Practices That can Drive Leads and Sales

Explore the transformative potential of mobile marketing to reach more smartphone users worldwide. This article dissects effective mobile marketing strategies, best practices, and recommended tools to enhance customer engagement and skyrocket your sales and leads.

How to Build an Effective Email Marketing Strategy

Unleashing the power of email marketing, this blog post provides a comprehensive guide to crafting an effective strategy, debunking myths, and highlighting the immense potential this channel holds for your business growth and customer engagement.

Search Engine Marketing: 5 Tips to Do It Right

How to Do Search Engine Marketing Right | ArisAlex Digital

Search engine marketing is one of the most effective ways to grow your business. That’s because leveraging the different SEM components allows you to drive quick wins. This includes getting as much online visibility for your brand, products, or services and driving conversions. What is Search Engine Marketing? SEM is the use of paid channels […]

How to Leverage SEO to Make Your Business Rank on Search Engines

Leverage SEO to Rank Your Business | ArisAlex Digital

MOZ defines Search Engine Optimization, or SEO, as a “set of practices designed to improve the appearance and positioning of web pages in organic search results.” Nowadays, businesses need an online presence, whether a website or a social media page. This also means that you need to practice SEO. How SEO Works Organic search is […]

6 Steps in Building an Effective Content Marketing Strategy for Your Business Content Marketing

Build an Effective Content Marketing Strategy for Your Business | ArisAlex Digital

Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.” The role of content in marketing is to attract, nurture, and convert your target audience. These are people interested in what your brand can offer. As such, your business must have a solid content […]